There are multiple channels to reach out to customers today implying that there are multiple customer touch points. As a business, you are more likely to face challenges related to gathering customer data to adjust campaigns, sending personalized messages across omnichannel, and reaching the right audience through ads or social media. Another knockout question that bothers marketers is ‘how’ to measure marketing ROI.
The sustainable solution to all these roadblocks is automation. There are various platforms in the digital space that usually solve either one or two problems such as lead generation or automation. But Salesforce Marketing Cloud is a comprehensive platform that caters to all types of marketing needs.
Under the Spotlight: Salesforce Marketing Cloud
Previously known as ExactTarget, Marketing Cloud by Salesforce is a platform designed to automate digital marketing workflows. Whether you are looking to personalize customer interactions and journeys or reach customers via their preferred channels–Salesforce Marketing Cloud has a solution for everything. Marketers can rely on this brilliant tool to create, manage, and optimize campaigns across multiple channels including mobile, web, email, or social media.
Exploring Salesforce Marketing Cloud Possibilities
With Salesforce Marketing Cloud implementation, marketers can get their hands on an expansive range of tools and features to reach out to the right audience with the right content through the right channel and at the right time. Here’s a closer look at some of the key components of SFMC:
Email Marketing – Email Studio lets businesses strengthen their relationships with customers and prospects by creating and sending personalized email campaigns to engage more effectively. you can choose from basic newsletters to the most complex designs as well as deliver promotional, transactional, and triggered messages.
Journey Builder – As a graphical mapping tool, this function of SFMC helps marketers to design and automate customer journeys across multiple channels and deliver personalized content at every touchpoint.
Social Media Studio – This tool assists with social media marketing and aims to convert social media fans into possible buyers. It helps in managing and scheduling social media posts, engaging with followers, and monitoring social conversations to understand customer sentiment and trends. This monitoring, engaging, and analyzing social media interactions can help in improving digital marketing.
Mobile Studio – We all agree that smartphone advertising is the fastest and most effective way to reach out to customers. Hence, you can leverage this tool to reach customers with personalized messages on their preferred devices through SMS, community chats, and push alerts.
Advertising Studio – With this, you can connect with your audience through targeted digital advertising as it leverages your CRM and campaign data to produce tailored ads, which are in line with your marketing campaigns across various platforms. You can manage the conversion, tracking, and alignment operations as well as move to internet ads.
Interaction Studio – Using this, you can visualize, track, and manage user interactions and encounters in real-time. They can gain insights into customer behavior and appropriate information at each point of the consumer cycle, which can then be used to personalize interactions.
Choosing the Right SFMC Implementation Partner
Technology is great; however, too much of it can be overwhelming for businesses. That is why they need professional Salesforce Marketing Cloud consulting services to make the most of this technology at their disposal. An experienced SFMC consultant assesses and validates your organization’s readiness to adopt the Marketing Cloud. They provide strategies and roadmaps to ensure hassle-free adoption and recommend which tools would work the best for you—helping you make the most of your Salesforce implementation.
You can also rely on Salesforce Marketing Cloud implementation partners to help you with frictionless and successful adoption of the cloud-based platform and ensure a seamless integration and data migration process. You can consider these factors to find the right SFMC implementation partner
- Experience and Expertise
Look for a company with a proven track record in implementing Salesforce Marketing Cloud. Alongside, it is advised to check their expertise, experience, certifications, and the number of projects they have completed successfully. See if the service provider is able to provide relevant insights and tailor solutions to your specific needs.
- Client Testimonials
Making a background check by asking for client references or reading reviews can help you get a better picture of the implementation partner and give you an idea of their performance and customer service. This way you can also gauge the service provider’s reputation and the satisfaction level of their previous clients and make an informed decision.
- Service Offerings
Salesforce partners generally offer a comprehensive range of services, including implementation (pre and post), integration, customization, training, and ongoing support under a roof. They not only become the one-stop solution but also ensure that you get uninterrupted support for your needs throughout the entire process and beyond.
- Scalability and Flexibility
Evaluate their ability to tailor solutions according to your specific requirements. Cookie-cutter approaches might not fit your unique business needs. A good partner should be communicative, responsive, and willing to collaborate with your team. Consider collaborating with a partner who can design solutions that are versatile and can grow with your business. Hence, your investments become future-proof.
- Pocket Friendly
There’s no dearth of SFMC implementation partners in the digital space. Therefore, it is advised to compare pricing and offerings from different partners to ensure you are getting a fair deal within your budget constraints. Make sure that your service provider’s expenses fit into your company’s budget. If not, then you need to reconsider your decision.
Bottom Line
Overall, Salesforce Marketing Cloud is like a Swiss military knife–serving multiple purposes and you must not limit yourself to these features only. It lets marketers deliver personalized, targeted, and automated marketing campaigns, which in turn fosters better customer engagement and drives overall business growth. You can fall back on the expertise of certified Salesforce partners to help you with successful implementation and unlock a whole new level of digital marketing.